![]() However, the regulations require licensees to use the name as it appears on their license. A number of licensees often prefer to go by a nickname rather than their actual name. There has been some confusion about the requirement to use your licensed name. Advertisements by licensed individuals must contain the licensee's name, the name of the firm and the individual is affiliated with. The real estate brokerage firm must identify the firm's licensed name. The disclosure requirement for these other forms of advertising is much simpler. ![]() They also often include giveaway items used to increase exposure for the firm or agent like calendars, pens, note pads, mouse pads, etc. These run the gamut from classified ads, recorded messages, postcards, flyers, television commercials, radio spots, etc. This category is much broader than online advertising, and includes advertising in other mediums. If the agent or firm own or control the Web site hosting the chat session, the disclosure requirement can be satisfied if the mandated information is visible on the same page that contains the chat session. Disclosure is required on Voice Over Network (VON) sessions prior to advertising your services unless the disclosure text is visible on the same Web page that contains the VON session.įor online chat sessions, disclosure is required prior to providing or offering to provide real estate services. Disclosure is not necessary on instant messages if the firm or individual has provided the disclosure via another format prior to providing or offering to provide real estate related services. Individuals or firms who own a Web site or have hired someone to operate a Web site on their behalf are required to provide a disclosure or a link to the disclosure on the viewable Web page. There is an exemption for correspondence in the ordinary course of business because it is presumed that if an agent has established a business relationship with an individual, then the information has previously been conveyed to the individual who has become a client.Ī full copy of the regulations can be found at the following Web site. So the next time you post a message on Craigslist or the Washington Post's Real Estate Talk message board, remember that those postings count as advertisements under the regulations. For example, the disclosure must be posted at the beginning or end of each message in an e-mail, newsgroup, discussion list, or bulletin board. The regulations provide strict requirements for when and where this information must be disclosed to the viewer/recipient of the advertisement. When individual agents or associate brokers advertise on their own or through their company, their online advertisements must include the agent's licensed name, the name of firm, the city and state where the license is located (the office they report to rather than the main office) and the jurisdiction(s) where the agent holds a license. These regulations include a significant emphasis on disclosing the location of the advertising party in order to ensure that consumers and regulators can identify the source of any online advertising.Ī real estate brokerage company's online advertising must include the licensed name of the firm, the city and state where the firm's main office is located, and the jurisdiction(s) in which the firm is licensed. Online advertising requirements adopted by DPOR were based on model rules developed by the Association of Real Estate License Law Officials (ARELLO). Within these two categories, the DPOR regulations also create different standards for individual licensees and the firms they work for. The regulations provide two broad categories for advertising: online advertising and other advertising. Question: In general, what information must I include in all of my advertisements to the public? Do I really have to include my firm name, the REALTOR® logo or the fair housing logo in all of my advertisements?Īnswer: Virginia Real Estate Board Regulations from the Department of Professional and Occupational Regulation (DPOR) mandate the disclosure of different information depending on the method of advertising.
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